Copywriting & Brand Voice
Copywriting & Brand Voice
Words shape the way we see things. They shape what we want, what we remember, what we chase.
I create the words, ideas, and stories that give brands a point of view and invite people into it. My work lives at the intersection of strategy, culture, and creativity, across fashion, beauty, lifestyle, and everything in between. From campaigns and launches to social, email, and press, I'm interested in the details that make a brand feel distinct, desirable, and worth paying attention to.
Because the right words don't just tell people what a brand is. They show them a world they want to be part of.
The line that makes you pause.
The headline that stays with you.
The caption you send to a friend.
Copy built to convert, not just to read well.
A fitted tweed style with a notched lapel collar and double-breasted, self-covered button closure. Frayed edges line the hem, while the fitted waist flares into a flattering peplum.
A flirty two-piece set with a triangle top and bikini bottoms, fixed straps and adjustable tie closures for the perfect fit. A playful pattern adds whimsy to every sun-soaked moment.
Slip into the Elarine Top and feel instantly polished, with delicate lace trims lending a romantic flourish to every gesture. This silk blouse is one you will reach for again and again.
A showstopping knit maxi adorned with sweet bow appliqués. With its sheer, fitted silhouette and tiered ruffle skirt, this is the kind of piece that makes every entrance unforgettable.
Making a brand sound like a person, everywhere it shows up.
Headlines that earn the coverage, not just the send.
American Road Trip Starring Country Music Artist Carter Faith for The Cotton Collection
Fashion, lifestyle, and beauty brand LoveShackFancy today announced its third annual collaboration with Cotton Incorporated bringing to life the ‘American Icons’ campaign, captured through a dreamy visual story starring rising country music artist Carter Faith.
The Cotton x LoveShackFancy campaign unfolds as a romantic American pop star fantasy, where soft vintage femininity meets Western Americana and melodic storytelling.
… continue reading for the full release
Limited-Edition Collection Celebrates the Relaunch of Its Essentially Enriched Body Lotion
NIVEA, a Beiersdorf brand and the world’s #1 skin care brand, is kicking off a new era with #SkinLikeVelour, a social-first campaign that highlights its iconic Essentially Enriched Body Lotion with a new and improved formula.
To celebrate the relaunch, NIVEA has partnered with Y2K brand Juicy Couture, known for its velour tracksuits, on a limited-edition collaboration.
… continue reading for the full release